Managers and researchers have been keen to draw insights from mega consumer behavioral data and to apply such information when devising business practices for the new digital age. This paper coincides with this effort and conceptualizes that consumers’ digital footprints in the form of add-to-cart and place-an-order in the online shopping context are associated with different levels of construal. We conduct two experiments to validate the proposition, i.e., consumers experience a high vs. low level of mental construal of information cues when they create digital footprints through add-to-cart and place-an-order, respectively. In addition, we perform econometric analyses with a panel dataset from a large e-commerce website. The empirical evidence shows that consumers construe rating dispersion information differently when making online purchase decisions with regards to add-to-cart and place-an-order. Our paper not only provides rich theory and robust evidence to extend construal level theory into the digital realm, but also helps managers make sense of behavioral data in various virtual contexts in the post-pandemic age.